KOSMETIKA — LUXURY — JAMES MORRIS

Creative Direction + Direction + Photography
Album Campaign + Artist Rollout · 2025

Developed with Kosmetika for their third album Luxury, this full-scale artist rollout created a visual identity spanning music video, live performance, album artwork and press photography.

Working collaboratively with the band from their initial ideas, each release was developed into its own visual world while remaining connected through a shared language of saturated colour, surrealism, performance and analogue technology. Across three music videos, two live films and the album photography, the project built a changing visual landscape around Luxury rather than a single repeated campaign treatment.

01 / LUXURY

**KOSMETIKA — LUXURY**
Spoilsport Records · 2025

02 / PICTURES ARE GONE

PICTURES ARE GONE

A surreal descent into digital obsession, built around the image of people being drawn into an oversized mobile phone. Conceived as a dark siren song, the film moves between attraction and unease as the screen gradually becomes both object and destination.

Direction + Cinematography + Editing JAMES MORRIS Concept + Makeup + Phone KOSMETIKA Venue RUSSIAN HOUSE, FITZROY

03 / SPECIAL

SPECIAL

Constructed as a shot-for-shot reimagining of an episode of The X-Files, Special rebuilds the language of cult television through Kosmetika's own world. Familiar compositions, characters and narrative beats are reconstructed as a music video, sitting somewhere between homage, recreation and performance.

04 / PSYCHO TV

Performance is pushed into a more fractured visual language for Psycho TV, combining erratic movement and dance with CRT screens and Orwellian references to observation and surveillance. The performers move between watching and being watched as the television becomes both set piece and observer.

05 / LIVE FROM HOME

Two live performances filmed inside the band's apartment, extending the saturated colour palette of the Luxury music videos into a more intimate performance setting.