CHERADE AW1974 — RAGTRADER

Photography + Motion + Creative Direction + Styling
Campaign · 2026

Campaign · 2026

Created as part of RAGTRADER, Cherade AW1974 draws from the elegance and graphic restraint of 1970s fashion publishing, placing reconstructed archival garments against the architecture of a contemporary inner-city landscape.

Inspired by the compositional language of 1970s Vogue, the campaign brings past and present into the same frame rather than attempting a literal recreation of the period. Across photography and motion, archival silhouettes move through a distinctly modern city, continuing RAGTRADER's reinterpretation of the decades surrounding my grandfather's fashion business.

Created in collaboration with Nikon Australia.

Project Information

Photography + Motion + Creative Direction + Styling JAMES MORRIS Collaboration NIKON AUSTRALIA Garment Recreation JORDAN ALEXANDRA · SEWING ROOM ADL · JASON CHALMERS Talent EM GEDDES · SCARLETT CLARE Hair + Makeup INGRID Assistants JULIE KIMPTON · XAVE FILM · ANNA HAMPTON Agency PEOPLE AGENCY · KHOO MANAGEMENT

Deliverables

Campaign Photography · Campaign Film · Digital + Social Assets