CEZEN — SWEET LEAF / FIRST LIGHT
Creative Direction + Photography + Direction
Campaign · 2026
Created for CEZEN's Sweet Leaf release of the First Light jean, the campaign takes a relaxed, naturalistic approach to the brand's denim. Working with direct sunlight, open space and candid movement, the imagery focuses on the fit and character of the garment without losing the ease of the environment around it.
Developed across stills and motion, the campaign carries the same understated visual language throughout, creating a cohesive suite of assets for the release.
Project Information
Client CEZEN Creative Direction + Photography + Direction JAMES MORRIS
Deliverables
20 Campaign Images · 5 Campaign Films + Motion Assets · Digital · Social · Advertising