CHERADE SS1988 — RAGTRADER

Photography + Motion + Creative Direction + Styling
Campaign · 2026

Campaign · 2026

Created as part of RAGTRADER, Cherade SS1988 draws on the excess, aspiration and high-gloss spectacle of late-1980s fashion advertising. Set around a helicopter, the campaign plays with the era's visual language of luxury and status, pushing the reconstructed garments into a deliberately heightened world.

Across photography and motion, the campaign reimagines archival designs through the scale and theatricality of the period, continuing RAGTRADER's approach of bringing different chapters of my grandfather's fashion history into contemporary image-making.

Created in collaboration with Nikon Australia and published as part of Cherade Magazine.

Project Information

Photography + Motion + Creative Direction + Styling JAMES MORRIS Publication CHERADE MAGAZINE Collaboration NIKON AUSTRALIA Garment Recreation JORDAN ALEXANDRA · SEWING ROOM ADL · JASON CHALMERS Talent HANNAH SULLY · AAVAISHA Makeup TRACEY CANTON Hair COURTNEY ROSE Agency REBEL REBEL · PEOPLE AGENCY

Deliverables

Campaign Photography · Campaign Film · Digital + Social Assets