RIGGS — NO.2 CURLY PRIMER

Creative Direction + Photography + Direction
Campaign · 2026

Campaign · 2025

Created for RIGGS No.2 Curly Primer, the campaign places the product within the intimacy of a 1970s home, building the visual language around a familiar getting-ready routine.

Moving away from a traditional studio environment, the campaign takes a more candid approach across stills and motion, capturing the product through natural interactions, movement and moments between its subjects. The result extends RIGGS' established visual identity into a warmer, more lived-in setting.