BE RIGHT BACK — DEAR HUMANS

Creative Direction + Photography + Motion
Brand Project · 2025

Dear Humans takes the extraterrestrial mythology behind Be Right Back’s T-shirt into an unexpected nocturnal setting. Inspired by the garment’s hidden message from the Pleiadians to humanity, the project follows an abstract fishing expedition after dark, treating the landscape as a space somewhere between the familiar and unexplained.

Created across stills and motion, the series builds a surreal visual world around the release while retaining the worn, vintage character of the garments.

Project Information

Creative Direction + Photography + Motion JAMES MORRIS Brand BE RIGHT BACK Talent BAILEY BLISS Styling BR BROWN Hair + Makeup LOVELULU MAKEUP Assistant B0MAKER

Deliverables

Campaign Image Suite · Motion Content · Website · Social · Advertising