TOUGH GUY

Written By James Morris

Photography + Creative Direction + Styling
Unpublished Editorial · 2026

Tough Guy draws on the visual language of crime cinema, constructing a loose narrative around power, hierarchy and confrontation. Set inside an empty wood-panelled bar and washed in saturated red light, sharply dressed characters move between private exchanges and uneasy group portraits. The series plays with familiar archetypes of the tough guy, shifting authority between its cast and leaving the story deliberately unresolved.

Selected Images

Credits

Photography + Creative Direction + Styling JAMES MORRIS Creative Direction MATT JAMES Casting + Talent VIVIEN'S MODEL MANAGEMENT Venue THE GEM

James Morris
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LOW KEY AT THE KEYS