RIGGS - NO.3 CLAY SHAPER

Creative Direction + Photography + Direction
Campaign · 2024

Campaign · 2024

Created for RIGGS No.3 Clay Shaper, the campaign translates the brand's brief through the visual language of 1970s fashion and beauty imagery. Working within a palette of beige, pink and red, the studio environment was developed to create a distinct visual world around the product.

Spanning stills and motion, the campaign combines fashion-led portraiture, product integration and a mix of digital and Super 8 footage. The resulting suite was created for use across print, advertising, digital and social.

Project Information

Client RIGGS Creative Direction + Photography + Direction JAMES MORRIS Makeup LILY SWAN · ELIZABETH IVY Hair RYAN K Styling EM BROWN Venue LUMI STUDIO

Deliverables

20 Campaign Images · Hero Campaign Film · Social Cutdowns · Print · Advertising · Digital · Social