PANDORA TALISMAN

Creative Direction + Photography + Film
Brand Activation + Artist Profile · 2026

Created for Pandora’s Australian launch of Pandora Talisman, this project centred on tattoo artist Samy Baby and Pandora’s Zodiac Tattoo Studio activation as part of Melbourne’s Now or Never festival.

Developed across photography and motion, the work follows Samy through her Nicholas Building studio, combining portraiture, tattoo process and jewellery-focused imagery with a more observational artist profile. The visual approach balanced the character of her studio with cleaner product-led compositions, using light, colour and subtle references to astrology to connect her practice with the wider Talisman release.

The final suite extended across artist-led storytelling, jewellery imagery, paid social assets and event-facing content for the activation.

Project Information
Client PANDORA Creative Direction + Photography + Film JAMES MORRIS Talent + Tattoo Artist SAMY BABY Event NOW OR NEVER MELBOURNE

DELIVERABLES
Artist Profile Film · 15 Second Paid Social Cutdowns · Portrait Photography · Jewellery Photography · Tattoo Process + Studio Imagery · Digital + Social Assets