CHERADE SS1976 — RAGTRADER

Photography + Creative Direction + Styling
Campaign · 2026

Created as part of RAGTRADER, this chapter places recreated archival garments within the open expanse of an airstrip, drawing on the scale, polish and aspirational language of vintage fashion advertising.

Working from pieces connected to my grandfather's original fashion business, garments were physically reconstructed for the project before being returned to the language of campaign imagery. Across photography and motion, the airstrip becomes a deliberately heightened setting for bringing archival design into a contemporary fashion context.

Created in collaboration with Nikon Australia and published as part of Cherade Magazine.

Project Information

Photography + Creative Direction + Styling JAMES MORRIS Publication CHERADE MAGAZINE Collaboration NIKON AUSTRALIA Garment Recreation JORDAN ALEXANDRA · SEWING ROOM ADL · JASON CHALMERS Talent ESTHER · SABINA SANTOS · ED Hair + Makeup TRACEY CANTON Agency KULT AUSTRALIA · PRECISION MANAGEMENT

Deliverables

Campaign Photography · Digital + Social Assets