CHERADE AW1988 - RAGTRADER

Creative Direction + Photography + Direction
Campaign · 2026

Cherade forms part of RAGTRADER, a wider body of work drawing from the decades in which my grandfather's fashion business operated, from 1969 through to the 1990s. Rather than recreating a single period, the project reinterprets the changing visual languages of fashion across those years through contemporary image-making.

For this chapter, the campaign leans into the heightened glamour and theatricality of 1980s fashion advertising, bringing together sharp styling, automotive imagery and fashion portraiture across photography and motion. Created in collaboration with Nikon Australia and published as part of Cherade Magazine.

Selected Images

Project Information

Photography + Creative Direction + Styling JAMES MORRIS Collaboration NIKON AUSTRALIA Talent ZEMIRA WHITEHEAD · D. JUNG Hair MICHAEL IVKOVIC Makeup BEN D. NIPROWSKIJ Car SEBASTIAN GWIZZO Agency PEOPLE AGENCY

Deliverables

Campaign Photography · Campaign Film · Digital + Social Assets